Business NLP Practitioner
NLP 'The Art and Science of Personal and Professional Excellence'
The NLP Business Practitioner is a stimulating and fun journey of self development in the areas of performance, communication and goal setting. NLP (Neuro-Linguistic Programming) can be defined as 'The art and science of personal and professional excellence.' NLP is the exploration of how we think, communicate and change - so that we can model, replicate and improve performance.
NLP's core competencies are about:
- Mental Attitudes that produce results
- Modelling great performance
- Techniques, so we can transfer what we have learned from modelling.
This programme is designed to enable you to gain a strong foundation in the principles and practices of NLP, putting you on the path to becoming an excellent practitioner, both in the workplace and in your personal life.
The NLP Business Practitioner is ideal for people who genuinely want to improve what they do. It provides a safe environment for people to open their minds to new approaches and new things, and discover what really works for them. The programme is highly experiential and delegates are expected to take an active part and to exhibit a degree of openness and honesty to get full value from the course.
This course has been specifically designed for leaders, coaches, consultants, sales people, customer service managers and those involved in change who would benefit from improving and fine tuning their ability to think, communicate and influence. The training is available as group in- house training over 6 days or as one to one professional development training to suit your needs and that of your business.
Accreditation and Licence
On completion of all of the modules you will be granted a licence to practice as a NLP Practitioner by the Society of NLP, the first and largest NLP certification, training validation and quality control organisation in the world.
Furthermore, as a reflection of the pedigree of your training your certificate is personally signed by the co-creator of NLP Dr Richard Bandler.
About Your Trainer
Your trainer for this course is John Plester. Click here to find out more about John, his experience and his qualifications.
Business NLP Practitioner Course Aims & Objectives
What you will get from the NLP Business Practitioner Course:
You will gain an understanding of the fundamental attitudes, methodologies, and techniques of NLP. You will learn new communication and goal-setting skills, and strengthen your ability to manage and contribute to change. You will begin to develop skills and abilities that will enable you to achieve greater success in your job or personal life, by cultivating these THREE core competencies:
Managing your state for success- Develop a confident state to take action when required
- Master how you think to put yourself in the driving seat of your future
- Unlock your 'inner resources' to support yourself when the going gets tough
- Create a power trigger to motivate and inspire you whenever you want
- Build instant rapport based on trust
- Understand how others think and adapt your communication respectively
- Ask better questions to gain an in-depth understanding of others' motivations
- Influence others confidently and easily at many levels
- Gain the power of perspective to truly see others' points of view
- Develop ways of thinking about what you want so that your outcomes become more compelling and easier to achieve
- Understand your own and others 'core beliefs' that will give you more choice in any situation
- Use timeline techniques that will enable you to plan and develop new courses of action
- Learn the power of self hypnosis to supercharge your potential
After completing the NLP Business Practitioner you'll have the power to:
- Identify the states that are most conducive to success
- Lead and manage your own and other peoples states
- Set goals so they are easier and more fun to achieve
- Utilise questioning techniques to uncover real motivations, needs and desires
- Discover the influence of unconscious communication
- Master time management
- Boost your creativity
Business Benefits the NLP Business Practitioner offers:
Communication, creativity and the achievement of goals are some of the most critical elements of a successful business. This course will empower your effectiveness and you'll gain more personal satisfaction from a job well done.
Personal Benefits the NLP Business Practitioner offers:
NLP training is about increasing personal choice. Most people are unaware of the many choices available to them in their personal life.
This course will enable you to increase your creativity and develop stronger and more satisfying inter-personal relationships. You will also improve your ability to achieve personal goals.
Business NLP Practitioner Course Content
During the training we will cover:
- Success principals
- Ways of managing your own and others mental and physical state
- Setting outcomes so they are easier to achieve
- Making and breaking rapport to influence
- Core questioning skills to elicit accurate information
- Useful beliefs for coaching and influence
- Persuasive language to motivate and influence
- Timelines for motivation and planning
- Modelling for ongoing personal development
The modules that are covered are as follows:
Module 1 - Introduction to NLP in Business
This introduction to the NLP business model and presuppositions sets the theoretical base for the adventure you are about to begin. Learn to define a well formed direction to create positive long term goals and apply this to your self one to one with John.
Module 2 - Understanding others Model of the World
Learn one of the key discoveries of NLP – eye accessing cues and predicates and knowing how people think can help you understand and influence others easier.
Module 3 - The Science of NLP
Learn how to become a master of your own mind and take control of the way you think. Learn the science of sub-modalities (neurological codes of experience) to take control of how you experience in the present and how to interrupt any limiting patterns of the past.
Module 4 - Overcoming Obstacles
Eliminate the obstacles to moving on such as fears, phobias e.g public speaking, authority figures by learning an NLP methodology. Learn how to eliminate unwanted habits and unconscious behaviours using the NLP SWISH technique. Also learn how to collapse unconscious triggers (anchors) and learn how to re-programme your mind to more desirable behaviours and habits.
Module 5 - The Power of a Resourceful State
Learn how to access powerful resourceful states and maintain them using personal anchors or triggers.
Module 6 - The Language of Influence
Learn how to use Meta Model questions to gain clarity and understanding from employees or customers. Learn how to use the Milton Model language patterns to unconsciously influence and persuade more effectively.
Module 7 - Strategies for Success
Learn how to elicit and interrupt limiting thought patterns and install new thought strategies to improve the quality of thinking and therefore actions.
Module 8 - Timeline and Altered States
Learn how to use altered states to accelerate change – discover how to use self hypnosis and timelines to create a compelling future. Learn how to use neurological levels to take stock of where you are and where you are going.
Module 9 - Presenting with Confidence
Learn how to access powerful resourceful presenting states and maintain them using personal anchors or triggers.
Module 10 - Consolidation and Integration
Fine tune your well formed outcome for the future and consolidate all your new NLP business skills. This session brings it all together to enable you complete the final assessment and demonstrate your understanding and proficiency in the core NLP therapy skills. On completion of this training you can continue your development by completing the licensed Master NLP Practitioner as a stepping stone to becoming a licensed NLP Coach. Full details are available on this website.
Business NLP Practitioner Group Training
You organise the venue and facilities, I come to you and deliver the training. Call for more information and a quotation. The format of the group training will also be tailored to the needs of your business, so if you are primarily sales, then there will be an emphasis on the NLP influence skills.
NLP Business Practitioner Course One to One
One to One Training - This is direct with me at my office in Norwich. This course is run over 10 x 90 minute modules. Alternatively, you can do this training intensively over three days if you are travelling from further a field. 
This training course is open to anyone who wants to learn some of the state-of-the-art psychological techniques to get better results, and is uniquely tailored to integrating NLP within your existing business model whether you are in management, sales HR, IT or indeed any department that requires human interaction and performance at work.
This programme is ideal for those looking to develop professionally either as an individual, a small business or both but who require to train around your business commitments. Therefore you can book your sessions when it is convenient to you!
The training can be run over 10 x one to one modules (90 minutes) that can be arranged to suit your commitments if you live locally or 3 days fast track intensively if you are travelling from another part of the UK or abroad. Self study is required in addition to the one to one modules to support the learning and a comprehensive manual and reading list will be provided. You will also receive a NLP Technique Step by Step DVD and Inner Space Series™ hypnotic audio programmes to integrate your own well formed outcome and support setting up your own anchors.
This programme can also be done in a small group of up to three people. So if you are a small business or if you want employees to take advantage of the training as part of their personal development programme without taking extensive days out of the business for expensive courses, then this is ideal as you also save on travel and hotel expenses. There are also discounts available for small groups doing this programme.
I have run and assisted on a variety of NLP training courses over the years and on a week long course you will get the opportunity to practice each technique once or twice. Is this enough to be really good at it? The answer is NO, the key is to be putting the skills into action in real life immediately and using them on yourself first so you know how they work. Everything you learn in NLP, you can practise on yourself or in everyday communication, therefore there are always plenty of opportunities to use and hone your new found NLP skills.
However, to gain more practise with like minded people and refresh your skills, you gain complimentary access to my NLP Boot Camps that are run regularly when you enrol on this programme.
Investment: £1495 (inclusive of comprehensive NLP manual, step by step NLP technique DVD, Inner Space Series™ CD and Society of NLP accreditation and license). ![]()
Payment Terms Payment plan can be £495 deposit followed by 10 payments of £100 paid on each module. These terms are not available for the fast track programme or group training.
Discounts There are discounts of £100 if paid in full in advance by cheque or debit card. There are also discounts available for small groups (up to 3 people) who want to do the one to one programme or larger groups doing the 6 day programme.
NLP Business Practitioner Course Testimonials
What people are saying about my NLP training!

"I highly recommend John Plester.
He is continually updating his training with the most up-to-date skills I have developed and is licensed internationally through the Society of Neuro-Linguistic Programming."
Dr Richard Bandler
Co creator of NLP and Author.
'One of the best programmes I have attended. The impact on my ability to undertake my business activities and my personal life has been profound. An excellent investment!'
P.D - HR Manager
A 'life changing' course which has lifelong benefits. Taught in a relaxed, down to earth environment by competent, confident master of the trade'
C.M - Sales Consultant
'I enjoyed most the practical exercises – learning from doing, working with other people who are keen to learn, also high quality teaching and experience of the tutor. Good to have this training in Norwich and will be pleased to recommend it!'
G.N - Company Director
'The NLP Practitioner course has provided me with both the tools and the confidence to communicate more effectively in my work and at home. Many of the things that I have learned, I find myself using without even thinking about it. As a trainer, I feel more confident. On a personal basis I am ready to move forward with plans that have been on the back burner for a while. Thank you for a great experience!
F.H - Trainer
'A life changing course which has life long benefits, taught in a down to earth environment by a competent, confident master of the trade'
C.M - Sales Consultant
'Good balance between theory and practice. Tutor knowledgeable and enthusiastic'
C.B - Business Consultant
'Thank you for this wonderful gift and for facilitating this learning opportunity in such a positive and accessible way! NLP has proven to be a highly successful methodology I have been able to apply to my business to achieve astounding positive results that are enabling my clients to make lasting positive changes in their work lives. This was a unique opportunity to experience truly transformational learning!'
K.W - HR & Communications Consultant
'A course that enables you to learn whilst having fun. I am finding myself using the skills I have learnt in many aspects of my life.'
I.C - Computer Consultant/Engineer
'An excellent, life changing, course. It greatly exceeded my expectations and I would recommend it for the friendly, approachable instructor and the quality of the teaching'
K.A - Electronic Design Engineer
'For each weekend , were I asked 'would you rather be anywhere else?' the answer would have been an emphatic 'NO'. One of the best decisions I have ever made to date. I know, anyone who attends will completely agree!'
D.B - IT Manager
Brilliant, very well delivered, pitched at the right level and engaging. '
R.C - HR Manager
'Excellent, John is very knowledgeable and approachable and the mixture of methods was comprehensive. John has turned us into Jedi's!'
S.M - HR Manager


